iTunes is the slogan of the organization, Tunes Of The Sandwich (TOTS). In the organization, members of TOTS indentify each other in this way:

  1. One person says to the other, "Tunes!"
  2. The other person says, "I Tunes!"
  3. The first person says, "You Tunes? Then I Tunes!"
  4. Then they both jump up and down, saying, "iTunes! iTunes! iTunes!"

This slogan is what the organization is known for the most.

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