iTunes is the slogan of the organization, Tunes Of The Sandwich (TOTS). In the organization, members of TOTS indentify each other in this way:
- One person says to the other, "Tunes!"
- The other person says, "I Tunes!"
- The first person says, "You Tunes? Then I Tunes!"
- Then they both jump up and down, saying, "iTunes! iTunes! iTunes!"
This slogan is what the organization is known for the most.